Version 1.0
1. Parties
This Website Services Agreement ("Agreement") is entered into between Built for Dental (a trading name of Funderlytics Ltd, a company registered in England and Wales) ("BFD," "we," "us") and the dental practice or individual identified at checkout ("Client," "you").
By completing payment at checkout and ticking the "I agree to the Terms of Service" checkbox, the Client agrees to be bound by this Agreement.
2. Services
2.1 Website Design & Build (Setup)
Upon receipt of the Setup Fee, BFD will design and build a custom website for the Client's dental practice ("the Website"). The Website will be based on a proprietary BFD framework customised to the Client's practice, branding, and location.
2.2 Monthly Services
Following completion of the Website, BFD will provide ongoing services under the monthly plan selected at checkout:
- Website Care ($299/mo): Managed hosting, security monitoring, software updates, uptime monitoring, and technical support.
- Local Visibility ($799/mo): All Website Care services, plus local SEO management including Google Business Profile optimisation, citation management, monthly reporting, and on-page SEO maintenance.
- Growth ($1,499/mo): All Local Visibility services, plus content marketing, review generation campaigns, and conversion optimisation.
2.3 Service Variations
BFD reserves the right to modify, improve, or update service deliverables with reasonable notice. No material reduction in service scope will occur without Client consent.
3. Fees and Payment
3.1 Setup Fee
The Setup Fee is $4,997, payable at checkout. Alternatively, Clients may elect the Payment Plan of three instalments of $1,799, charged monthly commencing at checkout.
3.2 Monthly Services Fee
The monthly services fee is charged in advance on a rolling monthly basis, beginning on the date the Website is delivered to the Client (or the date of first payment for Payment Plan clients, whichever is later).
3.3 Payment Processing
All fees are processed via Stripe. By providing payment details, the Client authorises BFD to charge the applicable fees on the agreed schedule.
3.4 Late Payment
If any payment fails, BFD will notify the Client by email. The Client has 7 days from the date of notification to rectify the failed payment. If payment is not received within this period, BFD may suspend the Website and associated services until payment is made. Suspension does not cancel the Agreement.
3.5 Payment Plan Default
If a Client on a Payment Plan fails to make an instalment and does not cure within 7 days, BFD may suspend the Website. The remaining instalments remain due and payable. BFD may pursue outstanding balances through lawful means.
4. Refund Policy
4.1 Setup Fee
The Setup Fee is non-refundable after 30 days from the date of payment. Within the first 30 days, a full refund will be provided upon written request, no questions asked. After 30 days, the Setup Fee is non-refundable under any circumstances.
4.2 Monthly Services
Monthly service fees are non-refundable once a billing period has commenced. Cancellation takes effect at the end of the current billing period.
5. Cancellation
5.1 Client Cancellation
The Client may cancel monthly services at any time by providing written notice to hello@builtfordental.com. Cancellation takes effect at the end of the then-current monthly billing period. No refund is issued for the remaining days in a paid period.
5.2 BFD Cancellation
BFD may terminate this Agreement with 30 days' written notice. In the event of BFD-initiated termination without cause, a pro-rata refund of any prepaid monthly fees will be issued.
5.3 Termination for Cause
Either party may terminate immediately upon written notice if the other party materially breaches this Agreement and fails to cure such breach within 14 days of notice.
6. Website Ownership and Intellectual Property
6.1 Client Content
The Client retains ownership of all content, logos, photographs, and materials provided by the Client ("Client Content"). The Client grants BFD a non-exclusive licence to use Client Content solely for the purposes of providing services under this Agreement.
6.2 Client Content Warranty
By submitting Client Content (whether via onboarding form, email, or any other method), the Client represents and warrants that: (a) they own or have obtained all necessary rights and licences to use such content; (b) the use of Client Content by BFD as directed does not infringe any third party's intellectual property rights; and (c) BFD is indemnified against any claim arising from Client Content that violates a third party's rights.
6.3 BFD Proprietary Technology
The Website is built using BFD's proprietary framework, templates, and tooling ("BFD Technology"). BFD retains all ownership of and intellectual property rights in BFD Technology. The Client receives no licence to BFD Technology beyond what is necessary to use the delivered Website during the term of this Agreement.
6.4 Website Licence During Agreement
During the term of this Agreement and while fees are paid and current, BFD grants the Client a non-exclusive, non-transferable licence to use the Website as hosted and maintained by BFD on the Client's designated subdomain or domain.
6.5 Upon Cancellation — Static Export
Upon cancellation of monthly services (other than for non-payment), BFD will provide the Client with a static HTML/CSS export of the Website within 14 days of the effective cancellation date. This export represents the Client's copy of their website content and design, suitable for hosting with a third-party provider. The static export does not include BFD's proprietary source code, framework, or backend systems.
6.6 Upon Default
If this Agreement is terminated due to non-payment or material breach by the Client, BFD is not obligated to provide the static export until all outstanding fees are settled in full.
6.7 Domain Names
If the Client provides their own domain name, they retain full ownership of that domain. BFD will assist with DNS configuration but will not register or hold domains on the Client's behalf without explicit written agreement.
7. Content and Compliance
7.1 Accuracy of Practice Information
The Client is responsible for ensuring that all information displayed on the Website — including services offered, pricing, credentials, certifications, staff information, and any regulatory disclosures — is accurate, current, and compliant with applicable dental licensing and advertising regulations in their jurisdiction.
7.2 Healthcare Compliance
The Client acknowledges that dental practice advertising is subject to regulation by relevant state dental boards and other authorities. The Client is solely responsible for ensuring Website content complies with applicable advertising, HIPAA, and professional conduct rules. BFD is not a healthcare compliance advisor.
7.3 Client Review and Approval
Prior to the Website going live, BFD will provide the Client an opportunity to review and approve the Website content. Client approval (whether explicit or implied by silence after a reasonable review period specified in the onboarding process) constitutes the Client's confirmation that content is accurate and compliant.
8. No Guarantees on Results
BFD does not guarantee specific search engine rankings, traffic volumes, new patient numbers, or any other performance outcome. SEO and digital marketing results depend on factors outside BFD's control, including search engine algorithm changes, competition, and market conditions. Any projections or estimates provided are illustrative only and not contractually binding.
9. Limitation of Liability
9.1 Disclaimer of Warranties
The Website and services are provided "as is." BFD makes no warranties, express or implied, including but not limited to implied warranties of merchantability, fitness for a particular purpose, or non-infringement.
9.2 Cap on Liability
To the maximum extent permitted by applicable law, BFD's total liability to the Client for any claim arising under or in connection with this Agreement shall not exceed the total fees paid by the Client to BFD in the three months immediately preceding the claim.
9.3 Exclusion of Consequential Damages
In no event shall BFD be liable for any indirect, incidental, consequential, special, or punitive damages, including but not limited to loss of revenue, loss of patients, or business interruption, whether or not BFD has been advised of the possibility of such damages.
9.4 Indemnification by Client
The Client agrees to indemnify, defend, and hold harmless BFD and its officers, directors, employees, and agents from and against any claims, damages, losses, and expenses (including reasonable legal fees) arising out of: (a) the Client's breach of this Agreement; (b) Client Content; (c) the Client's violation of applicable law; or (d) any claim by a third party relating to the Client's dental practice.
10. Confidentiality
Each party agrees to keep confidential any non-public information disclosed by the other party in connection with this Agreement and not to disclose such information to third parties without prior written consent, except as required by law.
11. Governing Law and Disputes
11.1 Governing Law
This Agreement shall be governed by and construed in accordance with the laws of the State of Texas, without regard to its conflict of laws provisions.
11.2 Dispute Resolution
The parties agree to attempt to resolve any dispute through good faith negotiation for a period of 30 days before initiating formal proceedings. Any legal action arising from this Agreement shall be brought in the courts of Travis County, Texas.
11.3 Limitation Period
Any claim arising under this Agreement must be brought within 12 months of the date the claimant knew or should have known of the claim.
12. General
12.1 Entire Agreement
This Agreement constitutes the entire agreement between the parties with respect to its subject matter and supersedes all prior representations, discussions, and agreements.
12.2 Amendments
BFD may update these terms with 30 days' notice by posting updated terms at builtfordental.com/terms. Continued use of services after the notice period constitutes acceptance.
12.3 Severability
If any provision of this Agreement is found unenforceable, the remaining provisions will continue in full force.
12.4 Assignment
The Client may not assign this Agreement without BFD's prior written consent. BFD may assign this Agreement in connection with a merger, acquisition, or sale of all or substantially all of its assets.
12.5 Waiver
Failure to enforce any provision of this Agreement does not constitute a waiver of the right to enforce it in the future.
12.6 Notices
Notices under this Agreement may be sent by email to the address provided at checkout (for Client) or to hello@builtfordental.com (for BFD).
Built for Dental is a trading name of Funderlytics Ltd, registered in England and Wales.
Contact: hello@builtfordental.com